Wednesday, July 18, 2012

Bull Dog design

There’s nothing like making a sale for boosting one’s confidence.

So before the excitement wore off I started trying to think of a new design theme for some more souvenir/apparel items...

I really love the whole combination of typography, illustration and general branding techniques. I know it’s probably not everybody’s cup of tea but it’s something I can’t help myself doing — probably all those years spent designing corporate logos and brands.

Bull Dogs are really cute in their own special way, so for anyone who owns one I created a few different products that honor these ‘beautifully ugly’ creatures.

See some of the products I created here.
Long Sleeve Tshirts
Long Sleeve Dark Tshirts

Monday, July 16, 2012

The ‘Calculated’ Approach seems to be working!

I wouldn’t normally talk about the same design twice unless there was a good reason.

In this case it seems the ‘calculated’ approach I took with this design is paying off. I mentioned in a previous post how I intentionally merged 2 popular ideas: 1. the love for a cute animal with  2. the brand awareness of a certain 'Tennessee Whiskey'.

Well, it’s appealed to somebody else now — this is sale number 2, which came from a completely different continent this time. It was obviously a woman — who customised it onto this long sleeved red t-shirt. It actually looks really good.

I hope she likes it.

I’ll have to start thinking of some new designs using this same approach.