Monday, July 16, 2012
The ‘Calculated’ Approach seems to be working!
I wouldn’t normally talk about the same design twice unless there was a good reason.
In this case it seems the ‘calculated’ approach I took with this design is paying off. I mentioned in a previous post how I intentionally merged 2 popular ideas: 1. the love for a cute animal with 2. the brand awareness of a certain 'Tennessee Whiskey'.
Well, it’s appealed to somebody else now — this is sale number 2, which came from a completely different continent this time. It was obviously a woman — who customised it onto this long sleeved red t-shirt. It actually looks really good.
I hope she likes it.
I’ll have to start thinking of some new designs using this same approach.