Monday, July 16, 2012

The ‘Calculated’ Approach seems to be working!

I wouldn’t normally talk about the same design twice unless there was a good reason.

In this case it seems the ‘calculated’ approach I took with this design is paying off. I mentioned in a previous post how I intentionally merged 2 popular ideas: 1. the love for a cute animal with  2. the brand awareness of a certain 'Tennessee Whiskey'.

Well, it’s appealed to somebody else now — this is sale number 2, which came from a completely different continent this time. It was obviously a woman — who customised it onto this long sleeved red t-shirt. It actually looks really good.

I hope she likes it.

I’ll have to start thinking of some new designs using this same approach.

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