Wednesday, January 23, 2013

Handyman Signage

As far as advertising goes, Vehicle Signage is a very cost effective way of getting your message out there. When Stu a north shore handyman called me I was happy to help him out. He had a few ideas of his own. He just needed help putting it all together.

Firstly he needed a logo. He had the idea of a kind of Super-Handy-man character. So I created this first, complete with his initials and the word HANDYMAN featured prominently on it.

Then he wanted to use a photo he’d taken of his wife and overlay it onto a large 'TO DO' list. This is because he’s found a lot of his best customers are women, who often have a whole list of things they need done.

So this was the initial concept I did for the side of his truck which included some additional graphics /striping to tie it all together. An important factor to keep in mind were the sliding door panels. The position of the graphics with these in mind was going to be quite important.

Stu also wanted to have some tools shown on the van somewhere. He’s got a tool for every job you can think of and he wanted this to be obvious. So I managed to find a really cool graphic in a stock photo library which I adapted by incorporating his initials and the Handyman wording...

Stu gets noticed everywhere. Often when he’s parked at the supermarket he’ll get people coming up to him asking him for a business card, so he’s got a bit of work off it already.

I got him to do a job round my place recently trimming trees. He did an excellent job.
If you’re on Auckland’s north shore and need a handyman, Call Stu. Tell him I sent you.

This is how his truck looked when it was finished.


  1. Very effective logo Dave. The whole vehicle looks awesome

  2. Thanks Tony. Yes Stu's still very happy with it. Sometimes when he arrives at a job some people seem disappointed that his wife didn't come with him...